The business services sector is a highly important component of the European economy. It is one of the largest service sectors, and it is increasingly being used to add value to products through new combinations of goods and services. It contributes to 11% of EU GDP, employs over 11 million people and is the third-largest industry sector in the economy, behind manufacturing and construction.
The European Union is a highly globalised market, and trade in services has become an essential part of the European economic landscape. The European Commission is committed to promoting competitiveness and enhancing the attractiveness of the services sector in Europe. This is reflected in the introduction of legislation and policy actions that facilitate their growth.
International trade in services is a major source of innovation and economic growth. Despite persistent legal barriers and low average productivity, the business services sector has significant untapped potential.
Creating a service that is profitable requires an in-depth understanding of the four elements of service design (see diagram below). Managers who master these core concepts can build an attractive and effective offering that will help them grow their businesses.
Unlike product companies, which are designed to meet the needs and wants of a small group of customers, service businesses have to serve many different types of customers. They are often very specialized and complex, and they must attract the attention of a wide range of people to be successful.
This is a challenge for management because the experience that customers want must be more than a list of features or attributes. It must be a complete and enjoyable interaction with the customer, and it must provide a sense of trust, comfort, convenience, or quality that is appealing to a wide variety of consumers.
A good service-design strategy begins with identifying what makes the customer want your offering, and then delivering on that promise. In this way, you can create an offering that is genuinely differentiated from others in your market.
You can do this by developing a brand name and logo that reflects your service’s specific qualities. This can be a great way to distinguish yourself from your competitors and make your business easier to remember.
It is also important to be able to communicate your business’s values and beliefs to your employees so that they are aware of what is expected from them. This will improve their performance and help them to deliver the highest quality of service.
Another way to improve your business is by monitoring its profits each month so that you can make changes when necessary. This will reduce your costs and increase your revenue, so that you can grow your business in the long run.
In addition, you should always monitor your staff’s morale to make sure they are happy and that they are delivering the quality of service that is expected from them. This is especially true if you are in the service sector, as it can be difficult to retain the best people when there are so many competitors out there.